Create a direct review link to Google Reviews. More customer ratings through a direct link.
WordPress, SEO & amp; more
How to create an individual direct link to your Google ratings.
Imagine you are looking for a hairdresser near you. After a quick Google search, eight salons in your vicinity will be suggested to you. But since you only moved there recently, you cannot fall back on any empirical values that will help you make a decision.
One of the eight salons has a full five stars on Google ratings, while the other salons are all hovering between one and four stars. You instinctively take a closer look at the five-star salon first, even if that doesn’t always mean that it is the best.
Conversely, this means that every site operator is happy to have as many positive reviews as possible on Google, because that sets them apart from their competitors. Actively addressing customers is very important here. Unfortunately, the evaluation process itself is often relatively time-consuming for your customers. This is a problem that is relatively easy to solve. With a little technical understanding, it is possible to create a direct link that leads your customers directly to your personal evaluation window.
When you’re done, it’ll look something like mine:
That sounds interesting and you want to get more reviews but don’t have time to take care of it yourself?
Then just contact me without obligation and let me do it for you!
Are you a technician and want to take matters into your own hands? Then take a moment, maybe get a fresh coffee and follow my instructions ‘Step by Step’.
In order to be able to implement the whole thing, you must of course have a confirmed ‘Google My Business entry’, otherwise you will not receive any reviews on Google.
I will soon explain how to log in to ‘Google My Business’ and verify it in a video and an accompanying article.
Don’t have ‘Google My Business’ yet? No problem either – I’ll be happy to help you with this topic. ‘Google My Business’ already available? Great – then you can start now.
Step by step tutorial: Direct review link to Google reviews
Step 1: Find your Places ID
Every company registered with Google has a Places ID. There are two ways to find out your Places ID.
Possibility Number 1:
The first and less technical option works via Google’s developer tools.
Here you simply enter the name of your company in the search line, select your company from the suggestions and you will then be shown your Places ID.
I have illustrated the process for you in a small video using the company Google:
The disadvantage is that some entrepreneurs will not find their business here. Presumably this is because some companies are simply relatively small and therefore do not show up in search results. I myself, for example, am probably not relevant enough and do not appear there.
For all those who are not important enough to Google, there is a second, somewhat more technical way of finding out your personal Places ID.
First, you need to search for your business on Google. You will now see the Google SERPs and on the right you will find the summary of your ‘Google My Business’ entry. Here users can find out more about your company and receive information such as contact details, your website, opening times and much more.
Your customers also have the opportunity to rate you and your business – which is the main goal of this article, so to speak. In the right ‘Google My Business’ window you will find a button with the title ‘Write a review’.
Your Places ID is well hidden.
Now open the DevTools elements panel in your browser. For example, I use Chrome as my browser and work with a Mac Book. To open this panel I use the key combination ‘Cmd + Shift + C’.
You can also right-click on the button and select ‘Investigate’. Now select the Inspector in the top left of the panel that has now opened and click on the button. You should now land on an HTML A tag that contains many different instructions. You’re interested in the instruction that looks something like this:
data-pid = “xyzabc123”
The ‘Data-PID’ is your personal Places ID, which you need to configure a direct link to your personal Google ratings. Save the ID in your clipboard and save it somewhere for a moment.
Step 2: Create your personal direct link to Google Reviews
Now you need this URL:
You guess right! At the point where it says ‘individual-pid’, you now enter your personal Places ID.
And bang, done – in front of you is your direct link to your personal Google ratings.
You can now send this to your customers. If they click on it now, they will land directly where they can rate you – very easily and without detours.
In the event that all of this is too complicated for you, I can also do the configuration for you. Otherwise I have prepared a small tutorial in video format for you, which offers you additional help.
Step 3: Customize your personal direct link to Google Reviews
Actually, from a functional point of view, we are already at the end, but of course, as so often, the whole thing can be ‘spruced up’ a little.
If you have created your website with WordPress, you now have the option of installing the Pretty Links plug-in in your WP admin area. With this plug-in you can customize your direct link.
So in the end you will get the same result as me. I have also included a small screen video for this.
And now you have your individualized direct link to your personal Google ratings
Addition: Step 4 - Direct link to Google reviews as a QR code
QR codes are becoming more and more practical in my opinion. In the past, owners of a smartphone usually had to download an extra app in order to scan a QR code. Today, however, most integrated cameras in smartphones have this capability natively. You can display this QR code on a business card, for example, or insert it in a meaningful place on your website or in your email signature. Here you can admire the result. Hold your smartphone camera at the QR code and find out what your smartphone can do.